American retail giant Walmart has introduced a new annual membership package combining Walmart+ and Sam’s Club Plus for $120.

The offer is designed to attract customers ahead of the holiday shopping season by providing access to two membership services at a lower combined price.

According to the company’s announcement, the package saves customers nearly $100 compared with purchasing the memberships separately.

Benefits include free shipping, fuel discounts, and access to Sam’s Club warehouse pricing.

The launch comes as American retailers compete to attract consumers who are increasingly careful about household spending.

Walmart and several competitors have reduced prices on thousands of products this year to appeal to customers looking for better value.

Walmart has also been working to strengthen its membership and advertising businesses.

These services are important because they can provide additional revenue beyond traditional product sales and help the retailer manage pressure on profit margins.

The new package could encourage customers to use Walmart’s retail and warehouse services more frequently.

Its success will depend on whether shoppers consider the combined benefits worthwhile and whether the offer helps the company retain customers during one of the most important periods of the retail calendar.

Source: Reuters.