Salesforce has remained one of the most closely watched software companies as investors increasingly look for businesses that can turn artificial intelligence into commercially successful products.

The company has been among the firms benefiting from a recent recovery in software stocks.

Salesforce is integrating AI into its customer-management and business software, aiming to help companies automate tasks and analyse customer information.

Its strategy is focused on making AI available through products that businesses already use.

The company has recently strengthened investor confidence with its AI plans and financial performance.

Market reports have placed Salesforce among the software businesses helping support gains in the technology sector.

The bigger challenge for Salesforce is demonstrating that businesses will continue paying for AI-powered software as competition increases.

Technology companies are investing heavily in developing new AI services, meaning customers have more options than ever.

Salesforce’s performance is therefore being closely watched as a test of whether AI can become a major and sustainable source of revenue for business-software companies.

Its progress suggests that the benefits of AI are spreading beyond hardware into other parts of the technology industry.

Source: Investor’s Business Daily & Wall Street Journal