Qualcomm has expanded its artificial intelligence ambitions by opening a new AI research and development center in Vietnam. The facility will focus on generative AI technologies for smartphones, personal computers, automobiles and connected devices. 

Company executives described Southeast Asia as one of the fastest-growing digital markets in the world, making the region an important destination for technology investment. Rising internet adoption and smartphone usage continue creating opportunities for AI-driven services and products. 

The research center is expected to collaborate with universities, software developers and local technology companies to encourage innovation and talent development. Qualcomm believes partnerships with regional institutions will strengthen its long-term competitive position. 

The move comes as global technology companies increasingly compete to establish AI ecosystems capable of supporting future applications across multiple industries. Research facilities have become critical assets in the race for technological leadership. 

Analysts say the expansion demonstrates how artificial intelligence innovation is spreading beyond traditional technology hubs and becoming a truly global competition involving companies and governments across Asia, Europe and North America. 

Source: Market reports and industry briefings