Apple has confirmed that it will hold its next major product-launch event on September 9, setting the stage for the company’s next iPhone announcement.

The event is expected to introduce the new iPhone generation alongside other hardware and software products.

The event will be particularly significant because it is expected to be the first major iPhone launch under Apple’s incoming Chief Executive Officer John Ternus, who is scheduled to take over from Tim Cook on September 1.

Reports indicate that Apple could introduce new iPhone 18 models, with particular attention on the Pro range and a possible foldable iPhone.

Apple has not confirmed all the products that will appear at the event, so the final lineup remains subject to the company’s announcement.

The iPhone remains Apple’s most important product category and plays a major role in driving sales of related services and accessories.

New iPhone launches therefore attract attention from consumers, investors, suppliers and competitors around the world.

Apple is also continuing to invest heavily in artificial intelligence.

The company’s upcoming software includes new Apple Intelligence capabilities and a redesigned Siri, as it attempts to compete more aggressively with AI offerings from Google, Microsoft and other technology companies.

Sources: Business Today, India Today, Apple Newsroom