Amazon is planning to invest about $3 billion in India by 2030 to expand its quick-commerce operations, according to people familiar with the company’s plans. 

The investment would be Amazon’s largest commitment yet to India’s rapidly growing fast-delivery market. 

Quick commerce allows customers to order everyday products through an app and receive them within a short period, often within an hour. 

Amazon is expanding the service as it faces competition from Indian companies that have built large customer bases around rapid grocery and household deliveries.

The planned investment is expected to support the expansion of Amazon’s delivery network, warehouses and technology in the country. 

India has become an increasingly important market for international technology and retail companies because of its large population and expanding digital economy.

Amazon’s move also reflects the changing nature of online shopping in India. 

Consumers are increasingly looking for faster delivery, particularly for groceries and other frequently purchased household products.

The company will therefore be investing heavily to increase its ability to compete in a market where speed has become an important part of the customer experience. 

Amazon’s planned spending could also intensify competition among India’s major quick-commerce businesses.

Source: Reuters.