Appoints Former Apple and Facebook Worker as CTO…

Kesha Rose, a top American musician, has added her name to tech startup founders as she kickoff the launch and financing of a new app, Smash.

Smash will be a “community-based platform to connect and protect music creators,” as per Kesha’s Instagram post.

This corresponds with the mission of her new eponymous record label, which she announced last year.

The 38-year-old chart-topper has consistently been more than a glitter-clad party lady who sings about cleansing her teeth with Jack Daniel’s.

A darker narrative lies beneath the infectious pop music of the 2010s, in which she felt deprived of her power as both an artist and a person as a result of a predatory record contract she inked as an adolescent.

Kesha has declared herself a “free woman” and is currently in the process of creating new music following a public legal dispute with her producer.

The app Smash and her imprint, Kesha Records, both aim to assist others in the production of music without infringing upon their creative rights.

Kesha stated in an interview with WIRED, “I aspire to establish a space where artists and music makers of all genres can establish a sense of community, collaborate, hire one another, and maintain ownership of their work.”

“Contacts are not subject to gatekeeping.”

She then proceeded to characterize the application as a “LinkedIn for music creators” or a “Fiverr-style marketplace.”

The distinction is that Smash intends to prioritize artists’ rights at every stage.
Alan Cannistraro serves as Kesha’s chief technology officer for the initiative.

He spent 12 years at Apple, where he developed some of the first iOS applications.

Subsequently, he worked at Facebook, where he developed the Year-In-Review feature.

In 2016, TechCrunch reported on his departure to establish Rheo, a social video platform.