Retail Tech Startup Another Secures $2.5 Million Seed Funding to Retail technology startup Another has raised $2.5 million in seed funding to modernize how brands manage and sell excess or unsold inventory.

The round was led by Anthemis FIL and Westbound, providing early backing for the company’s mission to bring greater efficiency, profitability, and sustainability to off-channel retail sales.

Founder and CEO Corina Marshall, who spent more than a decade in retail digital marketing, identified a major gap in how retailers handle surplus products.

According to Marshall, brands often struggle to track and price unsold inventory spread across multiple warehouses, leading them to sell at deep discounts through outlets such as Nordstrom Rack, sometimes at a loss.

The slow movement of data and decision-making across teams further complicates efforts to maximize value from these goods.

Launched in 2024, Another offers a software platform designed to centralize data and workflows related to excess inventory.

The system integrates with existing retail software, including returns management tools, enabling teams to access real-time insights from a single source.

This approach allows retailers to respond faster to fluctuating demand in secondary markets, where pricing and timelines are often highly dynamic.

Marshall said the idea for Another is not just to help brands sell unsold products, but to intervene earlier—before inventory is pushed into bulk resale or liquidation channels.

While companies such as Ghost operate marketplaces for excess inventory, Another positions itself as a decision-support platform that helps brands determine the best time, place, and method to move products while preserving value.

The newly raised funds will be used to accelerate product development and expand the team. Marshall added that beyond profitability, the company aims to reduce waste in the retail supply chain, where excess inventory is sometimes destroyed if not sold quickly.

By improving coordination and insight, she believes Another can benefit consumers with better pricing options, while helping brands balance financial performance with sustainability goals.

Source: Techcrunch