Google has disclosed an update to its Chrome web browser that will provide AI-generated store evaluations to consumers in the United States.
The objective of this update is to assist consumers in identifying the most suitable locations for their purchases.
A pop-up window will be displayed to inform consumers about the store’s reputation for factors such as product quality, purchasing, pricing, customer service, and returns.
This feature will be accessible by selecting an icon located just to the left of the web address in the browser.
The summaries will be generated through the use of evaluations from a variety of partners, such as Bazaarvoice, Bizrate Insights, Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot, TurnTo, Yotpo, and Verified evaluations. Currently, the feature is only available in English.
Chrome will initially have access to the feature on its desktop. Google was unable to provide a response when contacted for comment regarding the availability of AI summaries on mobile devices.
According to Google, the objective of the summaries is to offer a more efficient and secure purchasing experience.
Nevertheless, the feature also enables Google to more effectively compete with other AI features that have been implemented by the retail behemoth Amazon.
Amazon has been utilizing the new technology to summarize product ratings and reviews, assist customers in locating suitable clothing, and provide product recommendations and comparisons.
Google is confronted with a prospective competitive challenge to Chrome’s dominance in the global browser market for the first time in many years. Thus, the adjustments.
The search engine colossus is contemplating the integration of AI more directly into its own web browser in response to the emergence of new AI-powered browsers, including Comet from Perplexity, Dia from The Browser Company, Opera Neon, and potentially a challenger from OpenAI. For instance, Google is in the process of creating an AI agent that can assume control of Chrome and execute actions on your behalf.
Additionally, the organization has recently implemented Chrome support for its Gemini AI assistant, which is accessible to subscribers of Gemini.
The action is also a component of a more extensive initiative that is currently in progress at Google to transform it into a more contemporary purchasing platform for consumers.
The company has already implemented AI to assist customers in locating the products they are interested in, receiving personalized product recommendations, and virtually trying on clothing.
Additionally, it has been developing tools for improved pricing monitoring, purchasing in Google’s AI Mode, and AI-powered agentic checkout.
Google recently announced that attire and room inspiration in AI Mode would be available this autumn. The latter two were disclosed at this year’s Google I/O developer conference.
