Apple has introduced a redesigned web interface for its App Store, offering users a more streamlined and accessible browsing experience across various devices.

The update marks a notable shift in how the tech giant presents its app marketplace beyond its own hardware environment.

Previously, users who accessed App Store links through web searches could only view individual app pages, with limited navigation options.

While Mac users were often redirected to the native App Store application, those on non-Apple devices encountered a browsing dead end.

The new interface now allows visitors to explore apps by category and device type, including dedicated sections for iPhone, iPad, Apple Watch, and others.

Although direct downloads are still unavailable through the web, the added browsing functionality represents a meaningful improvement.

Industry watchers suggest that the ability to download apps directly from the web may be introduced in future updates.

The redesign could particularly benefit developers, researchers, and users who engage across multiple operating systems, offering them easier access to information about iOS applications without requiring Apple hardware.

This move also comes amid ongoing global scrutiny over Apple’s ecosystem policies. Regulators in several regions have criticized the company for restricting competition and maintaining a tightly controlled platform.

By making its App Store more accessible via the web, Apple may be signaling a willingness to adopt a more open approach as legal and regulatory pressures continue to mount.

Source: Techcrunch