Apple is expected to deviate from its traditional product launch format as it prepares for a “special Apple experience” scheduled for March 4.

Rather than unveiling all products during a single keynote, the company is reportedly planning a multi-day rollout of announcements.

According to Mark Gurman of Bloomberg, Apple is considering a three-day series of online reveals that will culminate in in-person media experiences held simultaneously in New York, London, and Shanghai.

These sessions are expected to offer journalists hands-on access to new devices.

Technology commentator John Gruber also suggested that the events may focus less on formal presentations and more on interactive demonstrations, signaling a shift toward experiential engagement rather than stage-driven launches.

Reports indicate Apple could introduce as many as five new products during the period, including a lower-cost MacBook.

Other expected announcements may include the iPhone 17e, updated iPad models, and refreshed MacBook Air and Pro devices, though the exact timing of each reveal remains uncertain.

Industry observers say the staggered strategy may help Apple sustain attention over several days while giving individual products greater visibility in an increasingly competitive hardware market.

Source: Techcrunch