Amazon is reportedly exploring the creation of a content marketplace that would allow media organizations to sell their material directly to artificial intelligence companies.

The move comes as the AI industry faces mounting legal pressure over the use of copyrighted content for training purposes.

According to The Information, Amazon has been in discussions with publishing executives and circulated presentation materials referencing a potential “content marketplace” ahead of a recent AWS conference for publishers.

The initiative would aim to provide a legally secure pipeline for AI training data.

When contacted, an Amazon spokesperson neither confirmed nor denied the report, stating only that the company continues to collaborate with publishers across various business segments and has no specific announcement to share at this time.

The concept mirrors similar efforts by competitors. Microsoft recently launched its own Publisher Content Marketplace, positioning it as a transparent system that generates new revenue for publishers while supplying AI developers with premium content.

Such marketplaces are emerging as a possible solution to ongoing lawsuits and regulatory scrutiny surrounding AI training data.

Publishers, meanwhile, are increasingly concerned about declining website traffic caused by AI-generated summaries, making scalable licensing models a potentially more sustainable alternative.

Source: Techcrunch