Habeeb Hamzat, also known as Peller, is a TikTok phenomenon who has captivated the digital space of Nigeria with his relatable humor and compelling content.

The content creator from Ikorodu, who is only 19 years old, has established a unique identity by incorporating sarcasm, culture, and comedy to garner a huge following.

In 2021, Peller began to experiment with short-form videos on TikTok, drawing inspiration from global streaming icons such as Kai Cenat and IShowSpeed. This was the beginning of his rise to prominence.

Despite his initial difficulty in gaining momentum, his perseverance was rewarded in 2023 when his comedy series, Peller’s Palava, captured the attention of thousands.

The series, which was distinguished by its humorous perspective on ordinary Nigerian experiences, was an immediate success, propelling Peller into the public eye.

Collaborations and Partnerships

A significant turning point in Peller’s career was his collaboration with Jadrolita, a TikTok celebrity who was known for her AI-themed persona.

The duo’s content, which was characterized by spontaneous sketches and witty interplay, resonated with audiences throughout Nigeria, resulting in the spread of courting rumors and an increase in traffic to Peller’s account.

Peller responded to the allegations in an interview with his trademark levity, asserting, “People enjoy speculating, but it is all mere content.” Jadrolita and I are amicable, and we are simply enjoying the process of developing routines that are relatable.

Their chemistry not only increased their popularity but also drew the attention of prominent figures in the Nigerian entertainment industry.

In early 2025, rapper Olamide unexpectedly appeared during a live TikTok session and presented Peller with N1 million, commending his unwavering determination and creativity.

Milestones that Broke Records

Peller’s voyage on TikTok has been nothing short of extraordinary. He surpassed the previous record for the most-watched TikTok live stream in Africa in 2024, attracting more than 100,000 concurrent viewers.

The achievement was a testament to his increasing influence and his capacity to captivate audiences with genuine, engaging content.

Peller was awarded the Best Content Creator Award at the 2024 Trace Awards Africa in recognition of his record-breaking broadcast.

His status as one of Nigeria’s most promising digital creators was further solidified by the award, which also paved the way for additional brand partnerships and collaborations.

Peller Business Model: Monetizing Fame

Although numerous creators encounter difficulties in monetizing their content, Peller has successfully transformed his TikTok presence into a profitable business.

He disclosed in February 2025 that he generates approximately N20 million per week from merchandise sales, sponsored content, and live broadcasts.

He stated, “Content creation encompasses more than the production of videos.” It is a matter of establishing a brand, engaging with your audience, and capitalizing on opportunities to monetize your platform. I am appreciative of each moment and each individual who has lent their support.

Combination of Humor and Culture

Peller’s allure is not limited to his comedic timing; it is derived from his capacity to integrate Yoruba culture with contemporary humor.

His content frequently includes relatable Nigerian scenarios, such as traversing the tumultuous Lagos traffic and interacting with inquisitive neighbors. These scenarios are delivered with a sardonic edge that has become his signature.

Peller stated, “People enjoy recognizing themselves in content.” “If I am able to elicit a laugh from someone while they are contemplating a shared experience, I have fulfilled my responsibilities.” That is what sustains me.”

Peller’s Future

Peller is already considering new opportunities, given the rapidly expanding digital footprint and rapidly growing fan base.

A YouTube series is currently in the works, which will provide viewers with a behind-the-scenes glimpse into his creative process and chronicle his life as a content creator.

He is also planning to introduce a merchandise line later this year, which will include catchphrases from his popular sketches and collaborations with other digital creators.

“2025 is going to be significant,” he declared with assurance. “I have a plethora of new projects, new content, and much more in store.” We are merely beginning.

As Peller continues to redefine the definition of a digital creator in Nigeria, he demonstrates that the possibilities are limitless when one is persistent and authentic. Stay vigilant.