Absa Group Ltd., one of South Africa’s largest institutions, is focusing on the East African property market and intends to expand its operations in Kenya.

The bank is preparing to take advantage of the real estate growth in the region, which has resulted in a rise in the demand for property financing.

Absa’s financing strategy encompasses customized solutions for commercial investors, purchasers, and property developers.

Absa’s objective is to diversify its revenue streams and capitalize on the expanding real estate sector in East Africa by focusing on high-growth markets such as Kenya and Tanzania.

According to market analysts, the transaction could potentially increase Absa’s market share, particularly as the bank capitalizes on its robust financial position to finance substantial infrastructure initiatives.