Nike shares gained after investors responded positively to signs that the company’s turnaround strategy is beginning to show results, despite continued weakness in the Chinese market.

The sportswear giant has been working to revive sales through new product launches, marketing campaigns and operational improvements under Chief Executive Elliott Hill.

Although China remains a challenging market because of weaker consumer spending and increased local competition, investors were encouraged by improving sales trends in North America and other international markets.

The company also reported better inventory management, helping improve profitability.

Nike has intensified investments in innovation, digital sales platforms and direct-to-consumer operations.

Management believes these initiatives will strengthen customer engagement while supporting sustainable long-term growth.

Analysts say restoring momentum in China remains one of Nike’s biggest priorities.

The company continues adjusting its product offerings and marketing strategies to better meet changing consumer preferences in the region.

Despite ongoing challenges, investors remain optimistic that Nike’s global brand strength and product innovation will help the company regain stronger financial performance over the coming quarters.

Source: Reuters