A new California law aimed at reducing the volume of advertisements on streaming platforms is scheduled to take effect on July 1.

Under the legislation, streaming services will no longer be allowed to broadcast commercials that are noticeably louder than the programs or videos they accompany.

The measure extends consumer protection already available for traditional television to viewers using online streaming platforms.

The new regulation is expected to improve the viewing experience for millions of users who have long complained about sudden increases in volume during commercial breaks.

Although the law currently applies only within California, industry observers believe many streaming providers may implement the changes across the United States rather than create separate systems for different states.

Illinois is also preparing to introduce similar legislation, which could encourage broader compliance nationwide.

Supporters of the law argue that excessively loud advertisements are disruptive, particularly for families with young children and people watching television in quiet environments.

Lawmakers said the measure was introduced after receiving repeated complaints from viewers who found that high-volume commercials interrupted their entertainment and caused unnecessary inconvenience.

Some industry organizations opposed the legislation, explaining that streaming services operate across a wide variety of devices, including televisions, smartphones, tablets, and computers, making consistent audio control more challenging.

Nevertheless, companies are expected to adjust their advertising technology to comply with the new requirements while continuing to deliver content across multiple platforms.

Source: TechCrunch