Google has introduced a new artificial intelligence design application called Pics during its annual developer event.

The tool is built to function within Google Workspace and is aimed at making design creation accessible to a wide range of users including educators and small business owners.

The application allows users to generate visual content such as social media graphics, invitations, promotional materials, and design mockups using simple text instructions.

The goal is to eliminate the need for advanced design skills while enabling users to produce professional quality visuals.

Google says Pics is intended to compete with established design platforms by offering a simpler and more intelligent creation process.

It also positions the company in direct competition with emerging AI focused design tools that are gaining popularity in the creative industry.

A key feature of the application is its ability to allow precise editing of generated images.

Instead of regenerating an entire design when changes are needed, users can directly modify specific elements through prompts or by selecting parts of the image for adjustment.

The system is powered by advanced AI technology that supports detailed image rendering and text accuracy.

Once designs are completed, users can download, share, print, or collaborate further within the Google Workspace ecosystem.

Source: TechCrunch