Samsung Electronics is increasing production of foldable smartphones ahead of its next major product launch, signaling confidence that demand for premium mobile devices will remain strong during 2026.

The company expects foldable phones to become a larger part of the global smartphone market.

Samsung has invested heavily in flexible display technology and advanced chip integration to maintain leadership in the foldable segment.

Executives believe consumers are increasingly seeking devices that combine portability with larger-screen functionality for entertainment and productivity.

The company is also strengthening artificial intelligence features across its smartphone ecosystem as competition intensifies with Apple and Chinese manufacturers.

AI-powered photography, translation and productivity tools are becoming central selling points in the premium smartphone market.

Samsung’s semiconductor division has also benefited from rising global demand for AI-related memory chips, helping offset weaker performance in some consumer electronics categories.

Semiconductor recovery remains a major focus for investors watching the company’s overall performance.

Analysts say Samsung’s aggressive push into foldables and AI devices reflects broader industry trends as smartphone makers search for new innovation cycles capable of driving stronger upgrade demand globally.

Source: Reuters.