Netflix has reported stronger subscriber growth after expanding investment in international programming and live entertainment content.

The company said new productions from Asia, Africa and Latin America helped attract millions of additional users worldwide.

Executives explained that global audiences are increasingly interested in locally produced content with international appeal.

Netflix has therefore expanded production partnerships in multiple countries as part of efforts to diversify its entertainment catalogue.

The company also continues investing in live sports programming, gaming and advertising-supported subscription plans to strengthen revenue growth.

Streaming platforms are competing aggressively for user attention as the digital entertainment industry becomes increasingly crowded.

Advertising revenue has shown strong improvement following expansion of Netflix’s lower-cost subscription option.

The company believes advertising-supported streaming will become a major long-term business segment.

Analysts say Netflix’s strong performance highlights how global entertainment consumption continues shifting toward streaming platforms.

Companies able to combine strong local content with global distribution networks are expected to maintain leadership within the industry.

Source: Reuters.