Adidas has raised its full-year outlook after reporting stronger-than-expected sales growth across key markets.

Demand for footwear and apparel has remained resilient despite economic uncertainty.

The company highlighted strong performance in North America and Europe, driven by new product launches and improved brand positioning. Sales in emerging markets also showed steady growth.

Adidas has been focusing on streamlining operations and improving inventory management. This has helped boost margins and reduce excess stock issues seen in previous years.

The sportswear giant is also investing heavily in digital platforms to enhance customer engagement and direct-to-consumer sales. Online channels continue to play a major role in revenue growth.

Analysts say the improved outlook reflects a recovery in consumer spending on lifestyle and sports products. Adidas’ strategy appears to be gaining traction in a competitive market.

Source: Reuters