Social media platform X has announced a major update to its Creator Subscriptions program, introducing new tools designed to help creators earn revenue and strengthen engagement with their audiences. The update includes features such as exclusive discussion threads, a redesigned subscription paywall, and a new analytics dashboard.

One of the most notable additions is the introduction of exclusive threads, which allow creators to publish content accessible only to subscribers. This feature enables users to monetize conversations directly on the platform rather than redirecting followers to external websites or newsletters.

The company has also introduced shareable subscription cards that creators can use to promote their content, along with a dashboard that provides insights into earnings and subscriber activity. In addition, the subscription setup process has been simplified to make onboarding faster for new creators.

X officials say the updates are part of a broader effort to strengthen the platform’s role in the growing creator economy. The company has already distributed tens of millions of dollars to content creators through its revenue-sharing program and plans to expand the available payout pool as its premium subscription services continue to grow.

Source: TechCrunch