Apple CEO Tim Cook reminded staff members at an hour-long all-hands meeting that the business must succeed in artificial intelligence.

Following an earnings conference, during which Cook informed analysts and investors that Apple will “significantly” boost its spending in artificial intelligence, the meeting took place.

He apparently sent a similar message to Apple staff members, saying, “Apple must do this.” This is what Apple will do. We can kind of take this.

Even though Apple Intelligence has introduced a number of AI-powered products in the last year, the firm has been well behind schedule in delivering the promised updates to Siri, its voice assistant.

Additionally, Cook seemed to admit that the business had lagged behind its rivals.

He allegedly said, “We’ve rarely been first.” “A PC existed before the Mac, a smartphone existed before the iPhone, numerous tablets existed before the iPad, and an MP3 player existed before the iPod.”

However, he claims that this did not deter Apple from creating the “modern” versions of such goods.