According to recent data from market intelligence provider Similarweb, Threads is on the brink of surpassing its foremost competitor, X, in terms of mobile app users.
In June 2025, Threads’ mobile app for iOS and Android had 115.1 million daily active users, which represented a 127.8% year-over-year growth. X, on the other hand, achieved 132 million daily active users, but its year-over-year growth decreased by 15.2%.
In contrast, Bluesky, a decentralized social network, experienced a substantial 372.5% year-over-year growth as of June.
However, the firm’s estimates suggest that its worldwide daily active users are still relatively low, at 4.1 million as of June. (Bluesky’s internal data indicates that it currently has over 37 million registered users.)
Late last year, Bluesky experienced substantial growth as a result of the U.S. presidential elections.
This was due to the fact that users departed X in protest of its owner, Elon Musk, becoming an ally of President Trump. Earlier this year, the initial surge began to diminish.
In recent times, Bluesky has been the subject of numerous complaints regarding its excessive left-leaning echo chamber, which may have resulted in some users returning to Threads.
Despite the fact that Bluesky’s infrastructure facilitates a more user-configurable, open form of social networking, the current competition is between Threads and X. Nevertheless, Bluesky retains long-term potential.
In conclusion, the latest mobile data indicates that Threads has the potential to become a more significant competitor for X on iOS and Android, potentially consuming a greater portion of the ad revenues that are currently the sole monetization strategy for Threads that Meta has implemented.
Nevertheless, the competition is only evenly matched on mobile devices, as X has a competitive advantage on the web.
Similarweb discovered that X’s global daily web visits are significantly higher than Threads’.
In June 2025, X received an average of 145.8 million daily web visits worldwide, while Threads received only 6.9 million.
Threads is only slightly ahead of Bluesky’s average daily web visits of 5.3 million in this instance.
The figure for Bluesky suggests that passive users are visiting its website to read posts, but they may or may not have become sufficiently engaged to acquire its mobile app.
Meta’s Threads has prioritized its mobile application from the outset, as it was introduced prior to the web application and has garnered a greater amount of attention.
The U.S. market presents a slightly distinct scenario. In June, Bluesky received an average of 2.4 million daily web visits from consumers in the United States, which is higher than Threads’ 985,200.
Nevertheless, X remained the standard to be beaten, with an average of 33.1million daily web visits in the United States.
Threads and X were more closely matched in terms of mobile usage.
The social network, which is owned by Meta, had 15.3 million daily active users in the United States on iOS and Android, while X had 22.9 million. (Bluesky’s data indicates that the company had a significantly lower presence, with a mere 1.1 million daily active mobile users in the United States.)
Bluesky’s long-term potential, on the other hand, may be more closely tied to its investment in a broader open social ecosystem than to surges of new users who arrive in protest of the policies of another network.
Those who visit Bluesky solely because it is different from X may not remain on the app if it does not immediately satisfy their requirements, and they may instead return to X or switch to Threads.
Individuals who visit Bluesky due to the technology it is developing may be more inclined to remain in order to observe its future developments.
According to the most recent earnings report from Meta, Threads has an official monthly active user base of 350 million. X, a privately held organization, is no longer obliged to disclose metrics to the public.
Nevertheless, Musk asserted that X has 600 million monthly active consumers last year.
