Jumia, an e-commerce platform, has disclosed a 26% decrease in revenue for the first quarter of 2025. The company has attributed the decline to the persistent obstacles in the Egyptian market.
The company experienced a 21% increase in order volume, which suggests that there is potential for recovery, despite the setback.

Operational disruptions in Egypt, where Jumia has encountered logistical obstacles and heightened competition, were the primary factors contributing to the revenue decline.
Analysts contend that Jumia’s dependence on specific markets has rendered it susceptible to economic fluctuations.

Nevertheless, the CEO of Jumia maintains a positive outlook regarding the company’s overall performance. “The increase in order volume is a positive indicator of consumer demand, despite the recent decline in revenue,” he stated.
The organization intends to concentrate on optimizing its logistics operations and expanding its main markets.

In order to reduce losses, Jumia is instituting cost-cutting measures and investigating new revenue streams, such as digital advertising and partnerships with local businesses.
Additionally, the organization is investing in technology to improve the user experience and shorten delivery times.

Jumia persists in prioritizing its strategic development strategy, which emphasizes emerging markets in East and West Africa, despite the varied results.
A new marketing campaign has been implemented by the organization in order to increase brand recognition and draw in a greater number of online consumers.

According to industry professionals, Jumia’s long-term development prospects will be significantly influenced by its performance in Q2.
The company is anticipated to provide additional financial updates by the end of June, which will include strategies for overcoming market challenges.

Jumia is dedicated to the expansion of its digital ecosystem, with the intention of introducing new payment solutions and delivery options in critical markets by the fourth quarter of 2025.